Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. At TIA, he fought through the industry’s transformation, in part by introducing the new, low-cost model for fares that are a major part of the industry today. From there, through a series of shrewd moves and a hostile takeover, Lorenzo became CEO of Continental Airlines, a large loss-making west coast airline at the time.
This airline business memoir gives a play-by-play of the high-stakes negotiations that got Lorenzo there, including faceoffs with Carl Icahn and a chapter devoted to selling the Eastern Airlines Shuttle to Donald Trump, soon to become the doomed Trump Shuttle. It details Lorenzo’s competition with upstarts like Southwest Airlines and the clashes with unions that led Fortune’s to name him one of “America’s toughest bosses,” along with accolades from his employees. Along the way, Lorenzo highlights the strategies and tactics that propelled his growth.
| Brand | SIMON & SCHUSTER |
|---|---|
| UPC | 9781510781665 |
| SKU | BOOK109030 |
