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Air Wars: The Global Combat Between Airbus and Boeing
This book examines the bare knuckle brawl between the two largest commercial aircraft companies in the world: Airbus and Boeing. Scott Hamilton, author and aviation journalist/analyst for over 40 years, pulls back the curtain on people, stories, product strategy, sales campaigns and behind-the-scenes wrangling that daylight 35 years of intense rivalry as each jockeyed to out-maneuver the other. Key personalities from Airbus, Boeing and the industry are interviewed, including John Leahy, Tom Enders, Kiran Rao, Christian Scherer, Ray Conner, Jim Albaugh, Scott Carson and Toby Bright. Find out how Airbus launched the A320neo and why the A380 failed. Learn why Boeing elected to re-engine the 737 rather than launch a new airplane program.
Hamilton has drawn upon his extensive records and relationships over those years, adding insights from recent interviews of the principal players to tell this detailed and riveting tale of one of the biggest business competitions ever told.
